Top Mobile App Trends to Watch Out for in 2024
Mobile devices have become ubiquitous and they have increasingly become essential aspects of our daily lives. In terms of their increasing usage, Statista predicts that the number of mobile devices will exceed 18 billion by 2025. In addition to the growing number of these devices, the utilization of mobile apps is also on the rise.
Numerous businesses worldwide have already expanded their reach, achieved growth, and increased their future prospects by providing improved services through mobile applications. Consequently, more and more businesses, companies and organizations have begun investing in mobile app development to enhance their own operations.
The importance of app development is more evident today as it proves to be a viable digital solution that can augment customer engagements. For existing businesses, it is a crucial catalyst for growth. For those embarking on a digital journey, it serves as an excellent avenue to connect with potential customers. Moreover, it aids in achieving optimal business efficiency.
As 2024 is just around the corner, our team has curated a list of the most influential mobile app industry trends that will dominate the market in the upcoming year. Let us delve into them.
Augmented Reality (AR) and Virtual reality (VR)
AR and VR are two technologies that are rapidly gaining popularity, both among users and app developers. AR has the capability to superimpose digital information onto the real world, whereas VR has the ability to create entirely virtual realms. Both AR and VR has the potential to generate engaging and immersive mobile application experiences across different sectors, such as education, healthcare, gaming and entertainment.
The AR and VR industry is expected to reach $300 billion by 2024. The way mobile apps and games are operated is expected to change by the close of 2026. In addition, there has been a shift from PCs to AR/VR, leading to advancements in ticket sales, trading, viewing, mini-games, and more.
AR/VR mobile app technology trends include live concerts, learning procedures, virtual training simulations, destination navigators, among others. These technologies will certainly boost the use of live-streaming apps, travel apps and gaming apps in the coming years.
Mobile Payments
Mobile payments are fast becoming an integral trend in eCommerce. The growing at break-neck speed as more and more people prefer to shop on their mobile phones. As a result, there is an increasing demand for secure and user-friendly mobile payment options.
Payment apps like PayPal, Apple Pay and Google Play are highly popular among users. They have revolutionized mobile commerce by facilitating fast and hassle-free transactions from virtually anywhere. QR codes have also gained immense popularity due to their use in contactless payments. Payment apps often use QR codes to simplify transactions.
In the future, eCommerce apps will continue to incorporate mobile payment functionality. It is widely recognized by businesses that offering customers easy and secure mobile payment options is of utmost importance, making it a prominent trend. Adapting to the growing number of people who prefer shopping and conducting business on their smartphones can greatly enhance a business’ appeal, convenience, and competitiveness.
Instant Apps
Instant apps allow websites to load native applications from search results. They act like native Android apps that enable users to test out features and functionalities without installing them on a device. Instant apps are therefore meant to save space on mobile devices and deep link users to the specific function of an app.
Users can conveniently access specific features without the need to download them in advance. This proves to be especially beneficial for mobile apps that are only needed temporarily, such as a cafeteria finder or a parking app.
Instant apps can help businesses, especially e-commerce ones, by providing customers with an instant experience with their items. For example, a tourist does not need to download an app in order to reserve a hotel room or hire a taxi.
Gamification
Gamification is the practice of utilizing gaming elements and gaming dynamics in mobile apps. It helps in boosting engagement and keeping users locked in on their goals. More importantly, it plays a crucial role in optimizing your mobile app for user sessions, retention rates, app churn, and return on ad spend.
The rise of entertainment gaming apps has been one of the more prominent mobile app market trends in recent years. From basic single-player apps to advanced multiplayer games using augmented reality and virtual reality, the industry has experienced significant growth.
In order to improve user engagement, you have the option to dictate the difficulty level of gaming apps, thereby catering to different types of users. If you already have a mobile app, you can integrate mini-interactive games. In addition, you can provide loyalty rewards to incentivize users to play games and engage with your app. The popularity of these interactive applications has been increasing, allowing users to stay connected with their loved ones through seamless gaming experiences.
Personalization and Interactive Approach
Providing personalized content to visitors on your mobile app can significantly increase the likelihood of conversion and satisfaction. This emerging trend in mobile app development emphasizes the importance of managing user experience and catering to their interests. By improving the notification system, developers can achieve the best ROI and ensure that users feel valued and engaged with the app.
Extended Reality
Extended Reality (XR) is set to take the technological landscape by storm in 2024, garnering significant attention alongside virtual reality (VR) and augmented reality (AR). While you may not be familiar with the term, Extended Reality includes a combination of VR, AR, and mixed reality (MR) technologies. By integrating XR, businesses can showcase their products and services in virtual environments, thereby boosting user engagement, facilitating meaningful conversations, and ultimately maximizing their ROI.
Apps for Wearable and Foldable Devices
Wearable gadgets like smartwatches and headsets have become increasingly popular, just like other mobile devices. With the growing demand for convenience, people worldwide are looking for ways to accomplish tasks with minimal effort, and wearable devices have become an effective solution. They allow users to access mobile applications and perform various tasks without having to use their mobile devices.
If you wish to expand your userbase, it is essential to ensure that your team of app developers is capable of creating a mobile app that can be accessed through wearable devices. Depending on the services you offer, you can request your app developer to incorporate wearable device accessibility into the application, thus keeping up with the latest trends and catering to your target audience.
Not only can you establish more effective connections with customers, but you can also guarantee long-term growth through this approach. This trend is being embraced by every major business in order to provide customers with a superior experience. It is gradually replacing conventional methods, and numerous sports and fitness brands have already made their mark in the app world by adopting this trend.
Final Thoughts…
There are numerous mobile app trends that are buzzing. But these are some of the mobile app market trends that will help you in building a platform with an exceptional user experience. Adopting these trends will put you in a better position to create successful mobile apps in the coming year. Note, however, that the best way to achieve this is to work with a skilled development team.
At Jhavtech Studios, we stay at the forefront of technologies and remain abreast with the latest trends to create cutting-edge apps. With more than a decade of experience developing innovative solutions for startups and SMEs across Australia, we can help your business reach new heights.
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